»Clean your mind«
campaign

for ↬Borco (↬Parliament Vodka)

»Clean your mind« is a limited to carefully selected campaign by "Parliament Vodka" bound to Berlin and its particular nightlife culture.

The project took place in a close collaboration with the client, shifting the main task to consulting and contextualizing the application to disired parameters.
Consequently decisions were not made for, instead with the client. Main activities were embedding an initial "singular idea" into a "campaignable concept" , design consulting for matching aesthetics and graphics, ideation for the slogans and executing prototyping / production.

Prototypes were tested at the "Converse x RIN Event" on the 07.09.2017 giving chances to observe the inteded behaviours of customers and test technical feasability in an real life environment.

Final production in progress.

Fotos ↬©WOODY WOODSN